Chris Crum | Staff Writer
Google Researcher Looks at Search Habits
Google respects simplicity. That's clear based on the design of
their home page (assuming you don't use iGoogle). It's changed very
little since the beginning. It's simple, clean, and familiar. A
field study from Google into the search habits of users has made
it even more clear that simplicity reigns supreme when it comes to
search.
We who are to any degree, professionally involved with the search
engine and technology industries often take things for granted. We
know what certain words and phrases mean, and often expect others
to, when the reality is that they don't. I'm not saying I'm the
smartest guy out there either. I am constantly looking up words
and phrases myself (just one of the many useful yet simple features
Google offers).
====================================================================
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checks, and more, give your customers the options they demand.
Click Here to Sign Up with FirstData and Get a $50 Gas Card!
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====================================================================
Google has acknowledged this though by making its advanced search
tool simpler. Search Quality Researcher Daniel Russell says at the
Official Google Blog:
"Armed with this insight from field studies, we redesigned the
page, simplifying it by removing terms that were unclear to the
average user (the word "occurrences," for example, just didn't mean
anything to many of the Advanced Search page users), moving rarely
used features (numeric range searches, date searches, etc.) into a
part of the page that was expandable with a single click. That
made them easy to get to for people who knew they wanted to search
with those restrictions, but out of the way in a non-threatening
way."
"One of the other things we noted in the field study was that
people often didn't understand how the Advanced Search page
worked. So we added a "visible query builder" region at the top
of the page. As you fill in the blanks, the box at the top of the
page fills in with the query that you could type into Google. It
was our way of making visible the effects of advanced search
operators."
====================================================================
Election 2008: The Power of the Internet & Social Media
Click Here Now!
http://aj.600z.com/aj/64802/0/cc?z=1&b=64805&c=64806
====================================================================
The product of redesigning the page looks like this(you can see
the old version here). That wasn't what the whole field study was
about though. In Google's ongoing quest to improve search quality,
they observed people's search habits, and found that in the end,
while some of the information retrieved was useful, much of it was
unreliable. In other words, when people are being watched by
researchers, they act differently than they would otherwise.
Eye tracking was an additional component of the field study. They
provided an interesting look at this with the following video. The
red dot in the video represents the movement of eyes on the page
for three different users.
I suggest reading Russell's post in its entirety to get a better
feel for the kind of research he has been doing. In fact, his post
is really only the latest in a series on search quality from the
Google Blog. The series itself is definitely worth checking out
for gaining insight into Google's search quality quest.
Do simple searches provide you the best results? Comment Here:
http://aj.600z.com/aj/64802/0/cc?z=1&b=64807&c=64808
====================================================================
Enhance Your Marketing with Email, Online Surveys and Postcards
Sign Up for a free 30 day trial of these easy-to-use web-based
marketing tools that help you grow your business!
Try it Free
http://aj.600z.com/aj/64802/0/cc?z=1&b=64442&c=64784
====================================================================
Five Ways To Boost Google Product Search Sales
Chris Crum | Staff Writer
Tips Straight From the Google's Mouth
Google has been pretty good about providing holidays tips lately.
They've discussed ways of getting found in Google Product Search
easier, and they have continued with this theme in a new blog post
on the Official Google Base Blog.
The five tips they are now offering include:
- Submit tax and shipping data for your items
- Indclude unique product identifiers
- Use effective titles
- Write accurate descriptions
- Submit your feeds frequently
Submit Tax and Shipping Data
Google provides two ways to submit this data:
====================================================================
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http://aj.600z.com/aj/64802/0/cc?z=1&b=64728&c=64786
====================================================================
1. Set account-level default values in your Google Base account:
These preferences will serve as the default values for all of your
items. This is the easiest way to set up tax and shipping for your
account.
2. Include item-level override values in your data feeds or via
the Google Base API: These values will override your account-level
default settings for that item.
The company notes that this feature isn't available for single
item posts.
When it comes to taxes, Google provides three options:
- Don't Charge Tax
- Set a tax rate based on the state the item is shipping to
- Use a ZIP code-based estimate.
There are also three shipping options:
- You can specify a flat (or free) shipping rate
- Define custom tables if the shipping rate you charge varies by
price, weight, or number of items
====================================================================
Free White Paper:
"The Edge of Success: 9 Building Blocks to Double Your Sales"
Ultimately, this revolutionary ebook reveals the techniques you
need to simplify your business and Double Your Sales!
Download Here
http://aj.600z.com/aj/64802/0/cc?z=1&b=64787&c=64789
====================================================================
- Apply a carrier-calculated rate (if based on UPS, FedEx, or USPS)
You can find more information about Tax and Shipping options at
Google's Help Page for this category.
Including Unique Product Identifiers
We've touched upon this before. When you're setting up your data
feeds, Google suggests using key attributes like MPN, UPC, ISBN,
condition, or brand to help increase visibility for relevant
queries.
Use Effective Titles
This is the same principle that should be applied to titles of all
kinds - articles, blog posts, email subject lines, etc. You have to
grab customers with the title before they will even look at your
item, so this is a very important part. Don't expect to sell much
without an enticing title. That doesn't mean it shouldn't be simple
and to-the-point. Google says to keep in mind that Product Search
truncates titles to under 70 characters.
Write Accurate Descriptions
If you've gotten their attention with the title, the description
is likely the next thing they will look at, so here is where you
want to provide accurate and specific details about your product.
Google Product Search also truncates these if they are too long
(over 150 characters).
Submit Your Feeds Frequently
Google suggests doing this up to once a day. This should give you
an additional boost in visibility.
If you are not using Google Base already, perhaps this information
will inspire you to do so. Google is laying out details about how
you can better utilize their service. Will you take their advice?
Have any insight on this article? Please comment here:
http://aj.600z.com/aj/64802/0/cc?z=1&b=64809&c=64810
====================================================================
For ad details and prices... mailto:susan@ientry.com
====================================================================
Signup for free newsletters: http://www.ientry.com/page/newsletters
====================================================================
--- WebProNews is an iEntry.com publication ---
http://www.iEntry.com
iEntry, Inc. 2549 Richmond Rd Second Floor Lexington, KY 40509
Google Researcher Looks at Search Habits
Google respects simplicity. That's clear based on the design of
their home page (assuming you don't use iGoogle). It's changed very
little since the beginning. It's simple, clean, and familiar. A
field study from Google into the search habits of users has made
it even more clear that simplicity reigns supreme when it comes to
search.
We who are to any degree, professionally involved with the search
engine and technology industries often take things for granted. We
know what certain words and phrases mean, and often expect others
to, when the reality is that they don't. I'm not saying I'm the
smartest guy out there either. I am constantly looking up words
and phrases myself (just one of the many useful yet simple features
Google offers).
====================================================================
Give Your Customers Payment Options. From credit, debit, gift cards,
checks, and more, give your customers the options they demand.
Click Here to Sign Up with FirstData and Get a $50 Gas Card!
http://aj.600z.com/aj/64802/0/cc?z=1&b=64798&c=64800
====================================================================
Google has acknowledged this though by making its advanced search
tool simpler. Search Quality Researcher Daniel Russell says at the
Official Google Blog:
"Armed with this insight from field studies, we redesigned the
page, simplifying it by removing terms that were unclear to the
average user (the word "occurrences," for example, just didn't mean
anything to many of the Advanced Search page users), moving rarely
used features (numeric range searches, date searches, etc.) into a
part of the page that was expandable with a single click. That
made them easy to get to for people who knew they wanted to search
with those restrictions, but out of the way in a non-threatening
way."
"One of the other things we noted in the field study was that
people often didn't understand how the Advanced Search page
worked. So we added a "visible query builder" region at the top
of the page. As you fill in the blanks, the box at the top of the
page fills in with the query that you could type into Google. It
was our way of making visible the effects of advanced search
operators."
====================================================================
Election 2008: The Power of the Internet & Social Media
Click Here Now!
http://aj.600z.com/aj/64802/0/cc?z=1&b=64805&c=64806
====================================================================
The product of redesigning the page looks like this(you can see
the old version here). That wasn't what the whole field study was
about though. In Google's ongoing quest to improve search quality,
they observed people's search habits, and found that in the end,
while some of the information retrieved was useful, much of it was
unreliable. In other words, when people are being watched by
researchers, they act differently than they would otherwise.
Eye tracking was an additional component of the field study. They
provided an interesting look at this with the following video. The
red dot in the video represents the movement of eyes on the page
for three different users.
I suggest reading Russell's post in its entirety to get a better
feel for the kind of research he has been doing. In fact, his post
is really only the latest in a series on search quality from the
Google Blog. The series itself is definitely worth checking out
for gaining insight into Google's search quality quest.
Do simple searches provide you the best results? Comment Here:
http://aj.600z.com/aj/64802/0/cc?z=1&b=64807&c=64808
====================================================================
Enhance Your Marketing with Email, Online Surveys and Postcards
Sign Up for a free 30 day trial of these easy-to-use web-based
marketing tools that help you grow your business!
Try it Free
http://aj.600z.com/aj/64802/0/cc?z=1&b=64442&c=64784
====================================================================
Five Ways To Boost Google Product Search Sales
Chris Crum | Staff Writer
Tips Straight From the Google's Mouth
Google has been pretty good about providing holidays tips lately.
They've discussed ways of getting found in Google Product Search
easier, and they have continued with this theme in a new blog post
on the Official Google Base Blog.
The five tips they are now offering include:
- Submit tax and shipping data for your items
- Indclude unique product identifiers
- Use effective titles
- Write accurate descriptions
- Submit your feeds frequently
Submit Tax and Shipping Data
Google provides two ways to submit this data:
====================================================================
Save BIG on Planet Alpha Servers - Click Here for More Info...
http://aj.600z.com/aj/64802/0/cc?z=1&b=64728&c=64786
====================================================================
1. Set account-level default values in your Google Base account:
These preferences will serve as the default values for all of your
items. This is the easiest way to set up tax and shipping for your
account.
2. Include item-level override values in your data feeds or via
the Google Base API: These values will override your account-level
default settings for that item.
The company notes that this feature isn't available for single
item posts.
When it comes to taxes, Google provides three options:
- Don't Charge Tax
- Set a tax rate based on the state the item is shipping to
- Use a ZIP code-based estimate.
There are also three shipping options:
- You can specify a flat (or free) shipping rate
- Define custom tables if the shipping rate you charge varies by
price, weight, or number of items
====================================================================
Free White Paper:
"The Edge of Success: 9 Building Blocks to Double Your Sales"
Ultimately, this revolutionary ebook reveals the techniques you
need to simplify your business and Double Your Sales!
Download Here
http://aj.600z.com/aj/64802/0/cc?z=1&b=64787&c=64789
====================================================================
- Apply a carrier-calculated rate (if based on UPS, FedEx, or USPS)
You can find more information about Tax and Shipping options at
Google's Help Page for this category.
Including Unique Product Identifiers
We've touched upon this before. When you're setting up your data
feeds, Google suggests using key attributes like MPN, UPC, ISBN,
condition, or brand to help increase visibility for relevant
queries.
Use Effective Titles
This is the same principle that should be applied to titles of all
kinds - articles, blog posts, email subject lines, etc. You have to
grab customers with the title before they will even look at your
item, so this is a very important part. Don't expect to sell much
without an enticing title. That doesn't mean it shouldn't be simple
and to-the-point. Google says to keep in mind that Product Search
truncates titles to under 70 characters.
Write Accurate Descriptions
If you've gotten their attention with the title, the description
is likely the next thing they will look at, so here is where you
want to provide accurate and specific details about your product.
Google Product Search also truncates these if they are too long
(over 150 characters).
Submit Your Feeds Frequently
Google suggests doing this up to once a day. This should give you
an additional boost in visibility.
If you are not using Google Base already, perhaps this information
will inspire you to do so. Google is laying out details about how
you can better utilize their service. Will you take their advice?
Have any insight on this article? Please comment here:
http://aj.600z.com/aj/64802/0/cc?z=1&b=64809&c=64810
====================================================================
For ad details and prices... mailto:susan@ientry.com
====================================================================
Signup for free newsletters: http://www.ientry.com/page/newsletters
====================================================================
--- WebProNews is an iEntry.com publication ---
http://www.iEntry.com
iEntry, Inc. 2549 Richmond Rd Second Floor Lexington, KY 40509
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