The link popularity of your website can be increased, by
having more incoming links towards the site. One method
of increasing the link popularity of a site is by starting
a link exchange campaign with other sites with similar
themes. It must always be kept in mind that if the page
linking to the site is relevant, it gains the site more
link popularity. It is always advisable to link with sites
with PageRanks above 3, in order to increase the link
popularity if the site effectively.
Link popularity can be increased tremendously by
purchasing banner ads and text links on other sites.
While doing so, one must make sure that a tracking code
is not used, since in such a case the link popularity of
a site will not be benefited.
Positive link p
opularity can be made only when the link
is anchored to the domain of the site. Inclusion of
keywords in the anchor text of text links is a major
rank-determining factor of sites and helps increase link
popularity considerably. A website owner can keep up with
the progress and be aware of the link popularity of his
website by using 'Link popularity check tools' that are
available online.
Maintenance of an internal linking structure also helps
increase the link popularity of a site. Linking the most
important pages of a site from all other pages of the site
also helps increase the link popularity of the site. Since
graphic text links do not affect link popularity, it is
always recommended to create text links at the bottom of
pages of sites that use graphical, Java Script or Flash
based navigation and link buttons. Including the keywords
in the anchor text of text links to internal pages help to
increase the link popularity, since it lets the search
engine know what the site is about, with much ease.
Needless to mention, the site has to be registered to some
renowned search engines, as it speeds up the process of
being discovered by search engines during searches for
keywords and in turn increases the link popularity of the
site, especially if the site is new.
Though one cannot expect to see instant results in link
popularity, establishing realistic link goals, developing
internal management support, having good quality text
links and developing mutual relationships with site owners
of other related websites will help gain link popularity
in a course and time, and helps gain the first page
rankings to sites. Being the most important part of Search
Engine Optimization, link popularity must always be taken
to account during link building.
I hope that you enjoyed reading this.
If you would like to read more information on
search engine optimization then please see my articles
at http://onewaylinkexchange.net/wordpress/
Best Regards,
Anil
Garden City
NY 11040
United States
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