Link exchange, more often known as 'Reciprocal link
exchange', is defined as the practice of exchanging links
with other websites. There are innumerable methods of
conducting link exchanges, the simplest of which would be
advertising.
Link exchanges are often made by getting the permission of
a popular website owner to include a link in to your
website his links page. The aim of all those who exchange
links is to increase traffic to their sites.
Benefits of Link Exchange
The main advantage of link exchange is that link exchange
improves the link popularity and in turn increases the
search engine rankings. Major renowned search engines like
Google rank pages on the basis of content as w ell as link
popularity. It is a shame if a site is not listed in
Google, and those web pages that are not listed in Google
are called part of the 'Invisible web'. Link exchanges
result in the increase of traffic to a website, since link
exchanges help gain more visitors from link partners.
Link exchanges can also lead to cross market agreements
and affiliate programs.
Get more Information on Link exchanges at
www.onewaylinkexchange.net
The best way to be listed among the top ranked sites of
major search engines is by exchanging links with theme
related websites. Though the relevance of a website is
determined using PageRank by Google, the number of pages
having links towards the site, the contents of the page
and the pages linked to it are more important. Link
exchange helps a lot in increasing the relevance of a site.
Link exchange with relevant websites using keywords as
anchor text improves search quality since the search
engines evaluate the site linking to the web page also.
Themed link exchange is the best way to increase link
popularity since relevant content will be contribute to
market space, reflecting the site in search engines.
Inadequate Link Exchange Practices
A very important factor that you have to beware of during
link exchange is from being scammed or played tricks on by
webmasters. One must always make sure that the link that
he has exchanged with a webmaster is not placed in an
inaccessible page. It is always preferable to exchange
links with those pages that have a direct link in their
home page to their links page, without which the search
engine spiders will not spot the link.
After the link exchange, double check whether the link in
the exchanged site is a valid one, which contributes a
PageRank to the site. Another pitfall to look out for
during link exchange is a 'nofollow' tag, which tells
search engines not to follow the link.
It is always safe to avoid linking with sites that are
banned by search engines, since they can bring a
detrimental effect to the rank of the site. It is also
important to avoid having unvaried anchor texts for a link,
during link exchange since search engines take this lack
of variety to be a result of artificial link popularity.
Link exchange has the ultimate aim of sharing information,
thus serving the purpose for which the web was created,
which is to share information with everyone who is
connected.
I hope that you enjoyed reading this.
If you would like to read more information on
search engine optimization then please see my articles
at http://onewaylinkexchange.net/wordpress/
Best Regards,
Anil
PS. If you would like to join now just go to http://onewaylinkexchange.net/members/register.php
Garden City
NY 11040
United States
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